Nursery Today magazine

New resource launched by The Insights People

The Insights People launch the UK’s first real-time parent research tool

Manchester-based market research and insights agency The Insights People has launched the UK’s most comprehensive and dynamic real time research tool to help brands find out what parents think.

Parents Insights gives companies direct access to flash trends and key data to enhance their knowledge about their target audiences’ attitudes, behaviours and consumption.

Being hailed as the number one tool in the UK for market intelligence about parents, more than 10,000 UK mums and dads will be surveyed each year, with the results compiled into four, insight-led quarterly reports centred on expecting parents, and parents with new-born babies, babies and toddlers.

By subscribing to Parents Insights, brands and agencies are able to access and interrogate real time data via the Parents Insights portal.

Nick Richardson is CEO of The Insight People, which recently announced it has secured a six figure investment to roll out its insight platforms. He said: “Parents Insights is the most comprehensive and dynamic form of market intelligence there is for brands focused on parents and families in the UK.

“With Parents Insights, we’re about talking delivering UK-first capabilities that offer brands untapped access to data that can help shape their marketing, licencing, content and product development investments. Many major global and UK brands are already waking up to the opportunities this offers them, and we’re excited to be collaborating with them.”

The Insights People has a stellar client list which includes Sambro, DC Thomson, Finsbury Foods, Guinness World Records, Hasbro, National Food & Skills Academy, Penguin Random House, SuperAwesome, Turner, Walker Books and Egmont.

For more information on Parents Insights please visit or to contact the Insights People, email or call 0161 660 7691.

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