Nursery Today magazine

New Soldier bedding launches for Armed Forces Day

To celebrate Armed Forces Day a new range of soldier-themed nursery bedding has been launched by designers and suppliers of soft nursery furnishings, Bizzi Growin.

The My Little Soldier bedding set, which features iconic soldier images and is a three-piece set including a cot coverlet, bumper and fitted sheet, is a way for the brand to pay homage to the servicemen and women that are part of the country’s armed forces.

Also for a limited period only Bizzi Growin will donate 10% of sales of the My Little Soldier bedding set to Help For Heroes, the British charity which provides better facilities for British servicemen and women who have been injured in the line of duty.

Cathy Bolton, the head of sales at Bizzi Growin said; “The work that our armed forces do on a daily basis is incredible and so we wanted to give something back and couldn’t think of a better way than contributing to such a worthy charity as Help For Heroes.”

Rebecca Rowlands, the head of product development at Bizzi Growin added; “Here at Bizzi Growin we’re proud to be a British company and like to have iconic elements of Great Britain running through our products which is why this particular bedding piece features the recognisable Queen’s Guard.

“We’re committed to creating fun products at the highest quality and really feel that the My Little Soldier range is perfect for everyone, especially for those children whose mummies and daddies fight for our country.”

My Little Soldier bedding set is available from Bizzi Growin direct for a recommended retail price (RRP) of £70.

Armed Forces Day was on Saturday June 27, and celebrations began on Monday June 22, when the Armed Forces Day flag is raised on buildings and famous landmarks around the United Kingdom.


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