Nursery Today magazine

New strategic partnership

Nimans Home sets its sights on Ireland

Fast growing consumer tech and baby supply specialist Nimans Home is expanding into Ireland - after a hugely successful year in mainland UK – by joining forces with leading sales agency Casa Tomara to forge new retail relationships.

Baby brands such as Hush, Snuza, Sleepybobo, Milk Monster and Yoomi spearhead the new venture - complementing Nimans Home’s status as sole high street distributor for BT branded consumer telephones and baby monitors across the UK.
“2016 has been a year to remember for us and we’re now looking forward to rolling out our growing portfolio across both North and Southern Ireland,” says Head of Nimans Home, Stephen Gridley.

“We have chosen Casa Tomara as our strategic business partner due to the company’s excellent reputation and unrivalled networking expertise and general industry experience. They have already secured a lucrative BT baby monitor deal with a national toy and nursery chain which means we will hit the ground running in 2017.”

Nimans Home’s expansion plans follow-on from a trio of major developments – where a brand identity revamp, informative new website ( and a vastly expanded product portfolio are helping inspire significant sales momentum across the whole of the British Isles.

The new website showcases the broad range of consumer and technology-based lifestyle products now available through Nimans Home, comprising: Nursery, Connected Home, Audio Visual, Headphones, Telephones, Health & Wellbeing, In-Car Tech and Two-Way Radios.

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