Nursery Today magazine

Nursery brands picked out by Theo Paphitis

Entrepreneur Theo Paphitis, known for his ability to spot businesses destined for big growth, recently hosted his annual #SBS Event in Birmingham’s ICC and nursery industry "brands to stock" were certainly shining bright.

Invited to the event were winners from his #SBS Small Business Sunday initiative where he picks his favourite small businesses each week and shares their details with his 450K+ Twitter followers.

Nursery brands that Paphitis recognised as going places included Babycup Ltd, SpillySpoon, FillnSqueeze, Jamm Products and Sassy Bloom, each of whom were each invited to meet the former Dragons’ Den star who showed great interest in their products.

Sara Keel of Babycup Ltd commented, “I greatly admire Theo Paphitis so it meant a lot to me when he selected Babycup as one of his #SBS 'Small Business Sunday’ companies. He was hugely encouraging and really complimentary about our product and level of sales.“

Keel launched Babycup in the Summer of 2013 and has sold more than 30,000 Babycups to date. The British-made little cups can be used for weaning, drinking and cup-feeding. They are recommended by Dentists as they support good oral health in babies and toddlers and develop their fine motor skills. Babycup was recently named Best Feeding Product in the Junior Design Awards 2014.

Sara Keel said, “Babycup is already in demand and much loved. Theo Paphitis’s thumbs up to Babycup is a great accolade.”

Armed with a wealth of new contacts and an inspirational advisor, the #SBS nursery brands are set to outgrow their "small" business title.

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