Nursery Today magazine

Online revamp delivers

The Gro Company grows mobile revenue by 30% following online revamp

The Gro Company has seen mobile revenue jump by 30% following an online revamp.

The baby products retailer, acquired by Tommee Tippee owner The Mayborn Group for £22 million in January, relaunched its website in December last year. The revenue increase accounts for the first two months of 2018, compared with the same period in 2017.

Average order values have also grown by 13%.

The Gro Company is working with ecommerce agency Gene to upgrade its online presence and offer shoppers a more tailored experience.

“We’re embarking on an ambitious growth strategy,” said Kirsten Pett, E-commerce Manager at The Gro Company. “Launching our website on the Magento 2 Commerce platform gives us more control over merchandising, which allows customers to find and buy what they need more easily. With mobile devices now accounting for 85% of online traffic to The Grostore, we will be adding extra functionality to further enhance the customer experience.”

Apple Pay and Google Pay are among mobile payment technologies due to be deployed.

The Gro Company is planning to personalise the shopping experience with offers and recommendations as parents go from buying new born items to products for toddlers. It will manage its online content strategy using Gene’s proprietary Magento page builder and content management system tool, BlueFoot.

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