Nursery Today magazine

Peppermint announced as first retailer of NaturalStart

Peppermint has been announced as the first retailer to stock NaturalStart, a new premium 100% natural cot mattress collection with world-leading pocket spring technology specifically designed for babies.

Part of luxury bed makers Harrison Spinks, NaturalStart utilises 175 years’ experience in manufacturing luxury beds. The innovative BabySpring in the mattress adapts to the sleeping position of the baby and ensures perfect postural support throughout the night.

In addition to the patented BabySpring technology, the mattresses feature luxury fillings such as Herdwick wool, cashmere and mohair along with a layer of hemp grown on the company’s 300-acre farm in Yorkshire just 18 miles from the factory.

The NaturalStart range was officially launched at The Baby Show, Olympia, exclusively with Peppermint. The independent retailer, which offers innovative products for newborns and toddlers, will stock the new range in its two London stores as well as online across the UK and in Europe.

Sales Director for Harrison Spinks’ Nursery Division, Steve Truswell, said: “Peppermint is a well-established and respected independent retailer so we’re delighted that our new NaturalStart collection will be stocked within its London stores. We’ve been overwhelmed by the positive reaction that our new cot mattresses have received from both retailers and also consumers at the recent Baby Show. While Peppermint is our first official stockist, we have a number of partnerships in the pipeline.”

Daniel Terminiello, the managing director of Peppermint, said: “We’re really excited about the NaturalStart brand coming into the marketplace. As well as offering a high quality product, we hope that it will help to raise awareness on the importance of choosing the right mattress rather than being led by the cot; this is certainly something that we educate our customers on.”

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