Nursery Today magazine

Perfect PR recipe

Beaba Appoints Azaria 
to head up UK PR and Social Media

BÉABA , the innovative parenting brand best known for its baby food preparation and feeding ranges, has appointed Azaria to head up its UK PR and social media activities.

Well-known for its hero product, The Babycook, Beaba has brought in the family specialist Agency to help grow the brand reach by highlighting both the existing range and exciting new launches for 2018 and beyond.

Natalie Jackson, Beaba VP Sales & Marketing comments; “Azaria was recommended to us as the go-to agency in this sector. I was excited by their proposal and insight, and have since been impressed by their tenacity, enthusiasm and understanding of the industry.”

Amber Steventon, Managing Director of Azaria, says; “It’s fantastic to be on board working with a brand which is synonymous with baby feeding and weaning. What many people don’t know, however, is that Beaba has so many other amazing products in its portfolio. So we are in a great position to help drive awareness to both trade and consumers, and ultimately help generate Company growth.”

For more information on Beaba, please visit

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