Nursery Today magazine

PLAYMOBIL launches Christmas Grotto activity in partnership with intu

Eight intu shopping centres including intu Trafford Centre will soon feature PLAYMOBIL Christmas Grotto's

PLAYMOBIL, a top manufacturer within preschool toys, has joined forces with shopping centre owner and manager intu to bring a unique Christmas Grotto experience to top destinations across the UK.

Fans can look forward to a PLAYMOBIL themed Grotto where they will meet Santa himself, alongside some larger than life PLAYMOBIL figures. Every child over the age of 18 months will leave with a PLAYMOBIL gift.

The PLAYMOBIL Grotto will have its own unique theme at each intu shopping centre, from discovery lodges to winter wonderlands and polar expeditions.

Jamie Dickinson, PLAYMOBIL Marketing Manager, comments, “Christmas is a special time of year and we’re really excited to be working with intu to bring a unique PLAYMOBIL experience to shopping centres across the country this festive season. We look forward to welcoming children into the Grotto, we know it’s going to be a magical experience for them.”

Trevor Pereira, intu’s commercial director, said: “Thanks to intu’s nationwide  scale and consumer facing brand, we’ve been able to team up with one of the world’s best known toy manufacturers to make our centres must-visit destinations for families over the festive season. We can’t wait for children to see what we have in store.”

 


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