Nursery Today magazine

Posh Paws is plush partner for Moshi Twilight

New deal will see products launched globally from July

Posh Paws International has been confirmed as the official global plush partner for the enchanting world of Moshi Twilight.

The Moshi Twilight app was developed by Mind Candy in December 2017, in partnership with leading wellbeing and mindfulness app Calm. Over three million kids across the globe have listened to the app’s enchanting bedtime audio stories in the past 12 months, with parents reporting that kids fall asleep approximately 22 minutes faster when listening to the app.

Laura Bull, Marketing Manager at Posh Paws said, “Hundreds of thousands of children are now falling asleep to Moshi Twilight audio stories every night and what better way to accompany the bedtime routine than with a super soft, high quality plush toy from Posh Paws.”

Holly Lackey, Head of Licensing at Mind Candy told us, “We recently carried out a poll of Moshi Twilight app users; 87 per cent said they would love to add a Moshi Twilight plush to their Moshi Twilight experience. This is just one reason why working with Posh Paws is a great move for the brand.”

The Posh Paws collection will focus on the four Moshi Twilight ‘Sleepies’ (each will be available in two sizes). Plush characters will include Yawnsy the Sleepwalking Otter, Nodkins the Bedtime Bunny, Professor Feathersnooze the Owl of Nod, and Sleepy Paws the Snoozy Koala.

The range has been designed to be a child’s favourite cuddly toy - perfect to snuggle up to as they drift off listening to their character’s sleepy adventures.

The Posh Paws Moshi Twilight collection will soon be available for pre-order and will hit retail shelves from July 2019. Call Posh Paws on 01268 567317 for more information.


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