Nursery Today magazine

Protect your children with Diono in Child Safety Week and beyond

To help highlight the importance of car seat safety, award-winning car seat brand Diono are undertaking new key research into parents opinions and misconceptions about car seat safety.

They will also be organising free car seat check clinics, setting up radio interviews with their car seat experts and running live online Q&A sessions to help parents with their questions.

This important awareness week will draw attention to parents’ automatic protocols towards their children’s safety as well as highlighting key learnings from a range of experts and brands.

The new Diono research will identify what parents know about the law and what they think are the most important features in a car seat.

The data will then be used in radio interviews, live online Q&A sessions and car seat clinics to give parents the best help and support.

Road deaths still make up the biggest proportion of child deaths in the UK so this awareness campaign is crucial to try and increase road safety.

Safety is always the primary consideration for Diono who implement Safety Synergy protocols for all their car seats.

Safety Synergy includes proper fit technology, side impact protection, anti-submarining design and enhanced testing to achieve the highest level of safety.

The market leading Diono Monterey 2 High Back Booster, £120, is the ultimate Group 2/3 High Back Booster and currently has 11 awards to its name, the highest out of any high back booster in the UK.

Designed to fit a growing child from 4-12 years old, the Monterey2 features unique all round protection with EPS foam included throughout the seat and the arm rests.

Overprotective in all the right ways, it is the only booster seat to have extra deep metal reinforced wings for side impact protection and a structured seat base for strength, significantly increasing defense against impact.

A simple to use dial on the back adjusts the width of the seat to fit your child for the best fit and the 11-position headrest gives your little one support and comfort. Integrated ISOFAST connectors and front adjusters allow for a safe and secure installation and stop the seat moving when not in use.

The seat bottom has extra length for leg support and features thick AirTek foam and tapered sides for total comfort – your child will be cocooned in safety and ergonomic support.

Children adore their own retractable cup holders too, which are extra deep and angled to keep drinks upright. The Diono Monterey 2 is the only booster of its kind – offering all the industry leading features in one value package.

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