Nursery Today magazine

Puericultura Madrid 2015 reveals its continuing programme of events

During the Exhibition different seminars and events will happen aimed at boosting business and provide useful business contacts.

The third edition of the International Trade Exhibition of Products for Children opened yesterday and closes on Sunday at Feria de Madrid and will gather more than 470 exhibitors and brands with new products and collections for 2016

The full agenda is available on the web

Business & Fun Area, the scene of activities
Various activities for exhibitors and visitors will be held in the Business & Fun area, in the same hall where the lounge is developed, and will be freely accessible, with the entrance to the fair. Among the various contents of this area, aimed at adding value to the business professional the hall is the Retail Forum, where experts in the world of children's products, visual merchandising and window dressing, or strategic consulting and management will be given to learn techniques to improve performance and to project a modern and contemporary image in the outlets.

On Saturday 3th and Sunday 4th October will be held the conference 5 keys that let you grow in childcare above the industry average, by Victor Valencia, CEO of Entorno y Estrategia and Grupo Neutral.

International buyer’s session
Also, the Business & Fun area will host an exclusive session for international buyers, on 3 October, in the B2B Meeting for International Hosted Buyers. The event will include a presentation of the fair and the Spanish babycare industry to foreign buyers invited. Then, exhibitors interested in exporting that have been previously registered may contact individually with these visiting professionals, letting them know their company and products.

In addition, Saturday, will be the Networking Meeting Puericultura Madrid, between hosted buyers and the companies’ representatives that are participating in the living room. Then, a cocktail with the Madrid typical products will be served.
Also on Saturday, the Association of Midwives of Madrid will give the workshop "Sharing the science of motherhood," directed especially to specialized industry bloggers invited to the fair.

Acción Solidaria de Puericultura Madrid and participating companies with Puericultura Madrid Red Cross have launched this year a joint action with the Red Cross, with the participation of the companies present at the fair, interested in donating product. Red Cross is responsible for collecting these products at the end of the faire, providing the donor exhibitor a certificate reflecting the fate of the donated product. The donated items will go to children managed by the Red Cross centre.

Also, during the celebration of the fair, Red Cross will teach on Saturday at the Retail Forum a first aid for infants and children workshop, targeting specialized guest bloggers. Similarly, in the course of the trade, Red Cross will collect in its stand the economic donations the visitors want to donate. These donations will be used for breakfasts and lunches for needy children.

Starter’s space, the best support for emerging talent
Business & Fun area, an interesting focus of the fair will also include the Starters space, which aims to support emerging talent and new businesses of any category of service or product, within the babycare sector. Companies exhibiting this year at the Space Starters are Babyled, Bacon&Apples, Easydreams, Kukui, O Patinho Feio, Pilolos Kids, Tata&Nono and Tipi-Too.

Box Consulting
Similarly, the Business & Fun area will host the Box Consulting, which will be launched for the first time during the celebration of Puericultura Madrid 2015 to the members of the Costumer Program invited to the fair. This Box Consulting offers them the opportunity to have a free, personalized and professional service during the celebration of the fair, giving them support to improve their business.

Bloggers Day, with the best specialized blogs
Moreover, this Puericultura Madrid Fair will celebrate Bloggers Day, this time on Thursday, October 1st. A day in which the best bloggers in the industry will make a tour through selected stands at the fair, for the latest developments and trends in babycare articles, children's fashion and toys. In addition, participants in this visit blogs will participate in the "Best Blog specialized in Babycare" which will reward the blog with the best presentation of the products displayed at the fair.

Star-Products Gallery, fair’s privileged showcase
To add to this, the area will host the Business & Fun Star Products Gallery, an attractive showcase in which thirty-two known companies present their best products. The trademarks in this area are: Abc Design, Asalvo, Baby Chic, Baby Monsters, Babyhome, Babymoov, Baghera, Be Cool, Baby Llacer, Bebe Due, Bebecar, Boann, Casualplay, Concord, Chicco, Globber, Jane, Janod, Kakuii, Kiddy, Micuna, Miniland Baby, Mountain Buggy, Neonato, Nuby, Phil&Teds, Saro, Teddy Dreams, Tigex, Trama, Tuc Tuc y Tutete.

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