Nursery Today magazine

Pyrex proudly announces new arrival

bébélephant appointed UK distributor 

Having always been at the heart of the home, Pyrex is proud to announce the arrival of its latest addition to the family, My First Pyrex, which is perfect for prepping mini meals. The experts at Pyrex know that every parent strives to give their child the best of the best, so who better to trust with your little one’s meal preparation than a brand which has more than 100 years’ experience in the kitchen.

Just like a well-loved and trusted family recipe, Pyrex’s iconic borosilicate glassware has been handed down families for generations and today over 70% of UK households have a piece of Pyrex at home. Thanks to the launch of My First Pyrex, even the littlest foodies can enjoy its superior qualities, allowing you to introduce nutritious home cooked meals into their diet in the most convenient and hygienic way.

Specifically designed with busy parents and hungry tots in mind, the new small round borosilicate glass dish complete with a pink lid and square shape with a blue lid, are both 0.35 litre capacity and ideal for when baby is ready to be weaned – and beyond.

Pyrex’s borosilicate glass offers the ultimate solution for the whole family as it doesn’t absorb colours or odours from food, and are suitable for use in a dishwasher. The My First Pyrex dishes are also scratch and stain resistant, making them extremely hygienic for baby’s mealtime, compared to plastic alternatives.

The perfect partner for batch cooking, Pyrex’s borosilicate glass dishes can be used in the oven then refrigerated or frozen for whenever the meal is required – the lid creates a tight seal for freshness. You can then simply defrost or take the dishes straight from the fridge and quickly reheat in the microwave or oven (without the lid) – leaving you feeling confident that a little meal is always ready and waiting for baby to enjoy at home, or on the go, whenever hunger strikes – whether its puree for lunch, or a quick fresh fruit snack.

Commenting on their appointment, Elliot Bishop of bébélephant said “There is no glass ceiling for bébélephant! Pyrex is a strong brand in the UK and we are confident and excited about their move into UK Nursery at a time when there is a clear move away from plastic. To be appointed by such a well-known brand is a real badge of honour for us.”
Email: elliot@bebelephant.com
Tel: 020 8202 1467


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