Nursery Today magazine

Rainbow Designs kicks off the New Year in style

The Home of Classic Characters is celebrating over 45 years in the industry and ringing in 2017 with a new look. Rainbow Designs has given a fresh and positive, dynamic new approach to its brand.


The successful business that is behind soft toy classics such as Paddington Bear, Peter Rabbit and The Very Hungry Caterpillar, has really made its mark in both the toy and nursery sectors across the decades. 


As one of the country’s leading soft toy specialists it sports an impressive portfolio of famous brands. My First Thomas & Friends, Peppa Pig for Baby, Guess How Much I Love You, The Very Hungry Caterpillar, Miffy, Roald Dahl, Elmer and The Snowman and Snowdog all feature in the company’s high profile brand mix.


Suzie Howes, Head of Marketing and Licensing at Rainbow Designs said "We are a company steeped in heritage, with nearly half a century of experience, knowledge and know-how in the licensed soft toy market. However, Rainbow is a star in the ascendency so it was extremely important to us that our brand not only depicted our traditional values but also visually represented our ethos and vision for the future of our business.”


Rainbow Designs’ complete 2017 collection can be seen at in Hong Kong Toys & Games Fair (New World Millennium Hotel, Room 1001, 10th Floor), London Toy Fair (Stand E120), Nuremberg Toy Fair (Hall 1 Stand E22) and Spring Fair (Hall 5 Stand G18-H19). 



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