Nursery Today magazine

Rainbow launches new playmat category

2016 will see the expansion of Rainbow Designs’ leading nursery ranges with the introduction of a comprehensive new product category.

As part of Rainbow’s big box initiative a complete series of Activity Playmats, that are suitable from birth, will join the Peppa Pig for Baby, The Very Hungry Caterpillar, Peter Rabbit and Guess How Much I Love Collections.

The character-based Playmats are packed full of activities to help stimulate and ignite babies’ senses as they develop and grow. The Activity Playmats, that provide plenty of room for two babies to play, feature a multitude of sounds and textures designed to encourage babies’ to explore and enhance their fine motor skills.

The Playmats that feature activities including a peekaboo flap, detachable mirror and removable shaped teethers will be available from spring 2016.

Anthony Temple, Rainbow Designs' Managing Director, said, "We're delighted to be bringing a larger product offering to our established nursery lines in the New Year. They will be a fantastic extension to our existing collections and bring a new dimension to the ranges.”

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