Nursery Today magazine

Rapid Growth for LapBaby 

LapBaby is pleased to announce they’re now stocked by JoJo Maman Bebe and will soon be available through Superdrug and BRU in the UK, the product is also due to go on-sale in the US and Asia, all within the first trading year.


Launched just nine-months ago, LapBaby generated far-reaching interest for its ingenious, mum-inspired, seating solution that takes baby-wearing to lap level, having been featured by the likes of The Daily Mail, The Huffington Post and Netmums, amongst many others. 

The product has also been met with positive reviews from parents whose daily lives have been made easier thanks to LapBaby; improving experiences such as dining, working, weaning, and flying, for all concerned.

Commenting on these latest developments, LapBaby’s founder, Chloe Roberts says: “It’s been an extremely exciting and rapid period of growth for the brand, and an incredible journey for me personally, having watched this product grow from an idea, to something that’s being readily adopted into the lives of other families.  I’m delighted to welcome on-board our latest stockists and we’re looking forward to working and developing our ongoing relationship with them”.

For trade enquiries, please contact: trade@lap-baby.com


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