Nursery Today magazine

Record numbers for Kind + Jugend 2019

The number of exhibitors was at a record level, the visitors of a high quality and international: that is the result of Kind + Jugend 2019.

The trade fair, which, with nearly 1,300 suppliers, set a new exhibitor record, was also convincing on the visitor side. Around 24,000 trade visitors from 133 countries took the opportunity to gather comprehensive information, order and network. The internationality increased again slightly for both exhibitors and visitors.

The exhibitors once again described the decision-making competency of visitors as outstanding. A large part of them belonged to the business management levels. "In this year too, Kind + Jugend demonstrated its entire lively diversity. The demonstrably high competence of the visitors and the enormous internationality of the event are the decisive factors for its great success as the world's most important platform for the entire industry", according to Gerald Böse, President and Chief Executive Officer of Koelnmesse. 

New products and concepts with a future orientation, such as digitalisation and connectivity, provided new impulses. Special consideration was given this year to the theme of sustainability through the sustainability initiative of Kind + Jugend in the textile segment.

This year too, the trade visitors of Kind + Jugend came from all commerce channels of relevance for the baby and toddler outfitting industry. Wholesale and retail trade, specialised trade, department stores, drugstores and online commerce were represented nationally and internationally and in all company sizes.

The share of foreign trade visitors increased slightly to 77 percent. Besides Germany, the main countries of origin of visitors were the EU countries, especially France and Italy. The presence from the United Kingdom declined slightly. The share of visitors from Central and South America increased significantly, especially from Bolivia, Brazil, Colombia and Peru. As in previous years, the visitor presence from the USA, as well as from Asia, in this case especially from Korea, was strong. Visitors from the Middle East also came increasingly to Kind + Jugend in Cologne, especially from Israel and the United Arab Emirates.

The top trends of this year's Kind + Jugend included e-mobility for prams. Digital products for child care and the children's room repeatedly provided material for discussion, while the "The Connected Kidsroom" special event familiarised visitors with many applications and devices. The theme of sustainability at Kind + Jugend received even more visibility and attention through the sustainability initiative of the trade fair in the textiles segment, and should be further developed in future in a segment-oriented fashion. Start-ups were able to present themselves for the first time at the trade fair under favourable conditions. This initiative will also be continued next year.

Dates of Kind + Jugend 2020
Next year, Kind + Jugend will be staged from 17 to 20 September 2020.

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