Nursery Today magazine

Relaunch for Nimble Milk Buster

Launched two years ago, Nimble Milk Buster gets a facelift!

Nimble Milk Buster was launched two years ago and since then, it has enjoyed growth and market success and is now available nationwide in the UK through its partnership with JoJo Maman Bebe, Kiddicare, and Amazon. It is also now available in overseas markets like China, the Philippines, Easter Europe, and the Middle East.

 

Nimble have learnt so much in the last two years and have used this experience to relaunch Nimble Milk Buster with a new and slick brand design, a winning formulation that has been recently awarded a UK Granted Patent certificate, and a stronger marketing strategy to reach more customers.


Nimble have listened to its loyal customers and improved the look to make it more relevant, more eye-catching and more fun than before. This will be the basis of the design of the new products that will be launched very soon… watch this space! The new design embraces Nimble’s values of Good.Clean.Fun. with products that are good for your child and the environment, cleans very well, and fun to use. It has also reduced the RRP from £5.99 to £4.99 to make it more attractive for parents wanting to try.


Nimble have also relaunched its website in advance of kicking off its comprehensive digital marketing programme for the remainder of this year. The new website is easier to navigate and more engaging for its visitors; there will be regularly updated content added to the site to provide new parents a short cut to useful information: including guidance around milk, bottle feeding & cleaning, as well as other sought-after topics.  The new Nimble website is being supported with a carefully thought through search engine optimisation strategy, to target parents when they are actively looking for information about bottle feeding and cleaning.  


Von Sy, Founder of Nimble said, “Our vision is to make Nimble an authority in child-friendly household cleaning products and this relaunch certainly helps us become one step closer to making it a reality. We are very excited to reach more customers with our new look and introduce our new products within the second half of the year.”

For more information, contact Nimble at info@nimblebabies.com and check out Nimble’s new website: www.nimblebabies.com





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