Nursery Today magazine

Room to Grow dreams big with rebrand

Children’s bedroom furniture experts celebrate sales success with new brand and website

Online children’s retailer, Room to Grow, is unveiling its new branding and launching a refreshed website this month, in a bid to further build on its sales success of the past six years.

Since 2012, the business has seen a sales increase of over 540%, contributing to its current seven-figure turnover. It is now expecting an increase in web traffic of an additional 30% following the latest refresh, which will also see the new logo appear for the first time.

Room to Grow director, Anne Davies, explains this impressive growth: “Room to Grow was one of the very first online furniture retailers to put children first. We created an offering that was all about what children want and need for a good night’s sleep and we’re experts in that field. Many other online retailers include children’s products as a subsection of their main offering, but we’ve stayed true to our heritage and we believe that’s the reason for our success. Our product specialists are passionate about supporting parents through the sometimes daunting process of buying a new bed for their growing children, so parents trust us to deliver on our promise, right through to when the alarm goes off in the morning!”

The new website has been designed to make the user journey even more simple for parents, with features including; a price, colour and material filter, making the search through the product range as slick as possible, and a clearer layout to assist the mobile experience of those shopping on the go. The blog has also been brought to a more prominent position on the homepage, featuring handy guides and insights into the world of children’s sleep.

The updated logo and branding cements Room to Grow’s heritage and expertise as a children’s brand, featuring modern but playful building blocks and the brand’s strapline ‘where dreams begin.’

Anne Davies added: “Our business is all about families; happy children make happy parents, and our new website has been created as a response to their preferences and needs. As our logo shows, we believe that a good night’s sleep really is the most important building block to a child’s development and we’re passionate about supporting that development in any way that we can.”

The Room to Grow rebrand also coincides with an expansion of its exclusive Jubilee range of contemporary beds and furniture. New colours and formats will be added to the range, making it even more appealing to parents and children alike.

Room to Grow’s new website launches this month at

Social Links