Nursery Today magazine

Royal connection sends Early Days exports soaring

Prince George already setting trends and boosting British exports

The choice of Early Days’ classic style for Prince George’s feet has had far-reaching consequences. The decision to buy British designed and manufactured shoes for the young prince has resulted in a surge of demand from as far away as Australia and the Far East.

After the young Prince was photographed in beautiful Alex pram shoes from the Early Days Leather Collection earlier this year, parents couldn’t get enough of the range for their own little ones.

All Early Days shoes combine traditional craftsmanship and quality with a clean, contemporary look, making them the perfect choice for both style and practicality. Given the brand’s British heritage too, it’s little wonder that the Duke and Duchess of Cambridge have opted for Early Days for their son – or that so many others have followed suit.


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