Nursery Today magazine

Royal connections

Leading British nursery brand Silver Cross announces Royal collaboration

Silver Cross, together with Princess Marie-Chantal of Greece, are delighted to unveil a luxury range of prams, nursery furniture and bedding, set to launch in Spring 2018. 

Marie-Chantal, a luxury childrenswear designer and mother of five who was herself pushed in a Silver Cross pram as a baby, worked closely with the Silver Cross design team to create an exceptional collection featuring beautiful details and the highest quality materials. 

Together they have created the exclusive Marie-Chantal Silver Cross collection, which includes three beautiful prams - the coach-built Kensington, Sleepover travel system and lightweight Reflex - plus a cot bed, chest of drawers, baby bedding and blankets. 

Reflecting Marie-Chantal’s passion for classic, elegant and timeless design, the range features the Angel Wing, her iconic signature design inspired by one of her sons. 

Marie-Chantal said: “I am passionate about timeless style, creativity and design and I am so happy to have collaborated with Silver Cross – it was a wonderful stroke of serendipity! 

“I took the inspiration for the Marie-Chantal Silver Cross collection of prams from my love of classic, traditional designs with a modern twist. 

“For the fabrics, I started with heritage English colours and, inspired by classic English cars, I added in matte greys and creams – focusing on the rich textures that I adore from grey flannels and Scottish heather tweeds. The quilting on the pram mattress has my signature angel wing motif. As a finishing detail I chose elegant trims of tan leather. 

“I enjoyed working with the design team at Silver Cross to ensure that every detail is of the most luxurious quality. 

“As a mother of five children, it was wonderful to work on the design of the cot bed and the chest of drawers as I used my experience to add in details to the furniture that I would have loved when my children were young. 

“The baby bedding and blankets are a luxurious blend of cashmere and pure new wool, soft and cosy, which is so important for babies’ tender skin. The colours I selected reflect the Marie-Chantal childrenswear brand with the iconic angel wings and Marie-Chantal crest.” 

Nick Paxton, CEO Silver Cross said: “We’ve loved working with Princess Marie-Chantal to design the first-ever, exclusive Marie-Chantal Silver Cross collection. Her passion for elegant, timeless design and heritage English colours has enabled us to create an exquisite and beautiful range that we are now delighted to unveil to the world.” 

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