Nursery Today magazine

Sambro still celebrating after Nickolodeon award win

Nickelodeon and Viacom Consumer Products UK honours Sambro at annual licensee awards.

Sambro were last week named Nickelodeon’s Licensee of the Year. This important award celebrates licensees creating quality licensed products for Nickelodeon’s many properties.

Sambro has enjoyed a longstanding successful relationship with Nickelodeon, developing SpongeBob SquarePants, Teenage Mutant Ninja Turtles and most recently Paw Patrol ranges across several categories. Sambro’s dedicated design team have extended each of their licensed collections to include brand new innovative lines to continuously refresh the ranges.

As well as developing toys and games, Sambro’s licensed ranges also encompass stationery, bags, arts and crafts, wooden puzzles, novelty and wheeled goods. Products are aimed at preschool to tween and the wide range of price points allows retailers to stock full licensed ranges or complement existing lines.

Nikki Samuels, the company’s licensing director said: “We are over the moon to have been named Licensee of the Year. We love working with the team at Nickelodeon and their great properties inspire our team to consistently create unique products. I accepted this award on behalf of the whole team at Sambro who have worked so hard in helping grow our business and cementing us as a major player within licensed products.”

This latest award comes on the back of Sambro winning an award for design and innovation from Hasbro earlier in the month.

Nikki added: “Our successful relationships with all of our licensors will hopefully illustrate to retailers the commitment we have to constantly evolving our licensed product offering. We have had a great reaction from the trade since receiving our latest accolades and we’re looking forward to working with customers across varied sectors going forward.”


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