Nursery Today magazine

Sassy Bloom nearly slay the Dragons

From shipping orders from their back bedroom to a state of the art 125,000 sq feet warehouse, Sassy Bloom have seen astronomical growth.

They have sent tens of thousands of baby products to parents who have been delighted with their Sassy Bloom boxes.

Sassy Bloom recently appeared on Dragons Den (right, Dragon Peter Jones examines the products) but felt that they grabbed the chance too early. Darren said: “We had an opportunity to appear on the show and we grabbed it. Although it was an incredible experience, in hindsight we were just a little too early as it was filmed soon after we had launched Sassy Bloom. If we filmed now, it would be a very different story although the response from the public and our customers has been simply overwhelming since the show. We knew we had a great concept, this has just reinforced that.”

Just a fortnight before appearing on the BBC show, Darren and Hollie Sassienie, the co-founders of the company, were invited to attend an exclusive event held at the ICC Birmingham, where they received an award from the former Dragon Theo Paphitis.

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