Pourty Potty wins Smarta 100 Innovation Award
Smarta.com and O2 have today named Pourty International Limited as a winner of the 2011 Smarta 100 Awards
Smarta.com and O2 have today named Pourty International Limited as a winner of the 2011 Smarta 100 Awards. The Pourty has also been selected as one of the Top 5 for Innovation. The Smarta 100 is a collection of the UK’s savviest, enterprising, most disruptive small businesses.
Pourty International’s Pourty potty is already one of the bestselling potties online in the UK after its first year of sales. Whenever you empty a bog standard potty, you have to pour the contents over the seating area and they inevitably dribble down the outside. The Pourty’s unique pouring duct and ant-drip lip enable you to empty the unpleasant contents out of the back with no mess or spills. The Pourty has proved a hit with children with its comfortable wide flat seating area and parents love it because it is easier to empty and clean. It’s one of those ingenious but simple ideas that leaves you questioning why no one had thought of it before.
The Pourty is currently one of bestselling potties online and is available at Mothercare, Boots, Tesco, Kiddicare, Amazon and Jojo Maman Bebe in the UK and is already on sale in 13 countries around the world. The Pourty is being launched in the US later this month and with the addition of further products to the range later this year Pourty looks set to become a global toilet training brand.
Pourty International’s managing director comments:
“We are delighted to not only have been selected as one of the Smarta 100, but also one of top 5 Innovators. We have achieved a tremendous amount in a short space of time and I think this award shows what a great product we have and what potential we have to grow the business from here”.
Commenting on this year’s Smarta 100 winners, Dragons’ Den star and Smarta board member Deborah Meaden – who wasn’t part of the judging process - said:
“This year’s Smarta 100 has uncovered some superb small businesses, many of which I’ll admit I’d never heard of but have enjoyed discovering and am very much looking forward to meeting.
“What pleases me is that these awards are championing passionate and ambitious people with brilliant ideas who’ve acted on those ideas and turned them into flourishing businesses. These small businesses and individuals are hugely important and deserve our recognition and support.”
Smarta founder Shaa Wasmund added: “The quality of entries for this year’s Smarta 100 was ridiculously high. If anyone ever tries to tell you the UK lacks an enterprise or entrepreneurial mindset, point them to this list.
“We’re hugely proud of this year’s award winners. I’ve every confidence a significant percentage will double in size by the time we announce the 2012 winners!”
Voting for the overall O2 Smarta 100 Business of the Year is now live.
www.pourty.com
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