Nursery Today magazine

Shop the season

Frugi Unveil the Winner of its Shop the Season Initiative

Frugi, one of the UK’s leading organic and ethical childrenswear brands, is thrilled to announce the ultimate winner of its highly popular ‘Shop the Season’ retailer initiative. Having been impressed by its beautiful window display, Frugi crowned Edinburgh based independent children’s boutique, Pippin, its winner for AW16. 

Frugi launched the ‘Shop the Season’ retailer competition last year, a unique campaign to encourage all Frugi retailers to get creative with their window and instore displays to bring Frugi’s seasonal themes to life. Each month an exceptional retailer was awarded ‘Shop of the month’ for their creative efforts. 

Back in October Pippin was crowned the winner thanks to its imaginative window display that truly celebrated Frugi’s Autumn Winter theme “The Magic of Stories” and now the AW16 campaign has closed, Frugi is pleased to unveil Pippin has been awarded the ultimate accolade for the season!  To congratulate the children’s boutique, Frugi rewarded the Pippin store with a top-up clothing voucher and an in-store activity pack. Customers enjoyed Cornish nibbles whilst shopping the new collection and received an exclusive Frugi organic tote bag with each purchase.

With over 500 stockists across the globe, Frugi’s ‘Shop the Season’ competition has been a fantastic success, with many retailers getting involved competing for the top spot every month in the hope of being crowned the winner. The team at Frugi is extremely excited to open the Shop the Season initiative again this year, especially as Frugi’s AW17 collection launching in July, celebrates the colourful, wonder filled world of the Frugi circus, where the animals run the show! This should give retailers lots of inspiration for their displays. 

Commenting on winning this exciting award, Erica Stahl, Founder of Pippin said: “We’re really proud to have been awarded this accolade from Frugi – we work very hard to keep the shop looking beautiful so it’s great to have our efforts recognised! We’ve got lots of new products on the way to celebrate and look forward to helping our customers choose some lovely gifts from the new selection.” 

Adding to this, Caroline Flood, Commercial Director at Frugi, says: “We are so excited that Pippin has gone on to win Shop of the Season, as they are a fab ambassador for the brand and are always highly creative with their displays. We look forward to continuing this retail initiative this year and look forward to seeing how our retailers bring the Frugi Circus to life as our AW17 collection launches.”



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