Nursery Today magazine

Show of support from We Made Me

Baby carrier, wraps and slings company We Made Me Ltd is delighted to announce a new partnership with Attachment Parenting UK (APUK) as premium sponsors for 2016.

APUK presented the perfect opportunity for the much loved babywearing brand as the organisation shares the brands passion and commitment to supporting the unique bonds developed within the family unit. Babywearing is a big part of the APUK messaging and therefore supporting them is a great honour for We Made Me Ltd.

As well as financial support, the sponsorship will see the Soohu Sling, the brands exciting reinvention of theBabaSling, be included in a number of the official packs used by APUK facilitators. The purpose of the packs is to provide high quality materials and resources to support, educate and inspire families.

“The work that APUK is doing is fantastic and we are excited to be supporting its efforts,” said Daniel Lucas, Founder of We Made Me Ltd. “Supporting parents to adopt a positive and loving connection with their baby is imperative and I am confident that APUK is committed to this, making the organisation the ideal fit for us. We look forward to seeing the APUK continue to grow and work with even more families countrywide.”

Michelle McHale, Founder of Attachment Parenting UK said:  “This year our aim is to hit 70 groups nationwide, to cover every region and reach out to as many parents as possible through the power of connection, community and inclusivity. Having influential brands on board like We Made Me Ltd, will be a great support as we work to achieve these goals.

She continued: “With our facilitators being so well-trained in babywearing we know we have to be discerning when we select slings for our packs and therefore are thrilled to have We Made Me on board. The company has a great reputation for creative and classic design and international respect in the babywearing market. We also think the Soohu Sling adds diversity to our packs as well as having great scope for longevity of use.”

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