Nursery Today magazine

Show success in China

5% more visitors attended Toy & Hobby China and Baby & Stroller China

Toy & Hobby China and Baby & Stroller China achieved another success this year with an expanding scale and growing popularity among exhibitors and buyers. In response to the emerging business opportunities in the promising China market, the fairs expanded 23% in size to 100,000 sqm.

1,105 exhibitors (2017: 1,068) from 10 countries and regions including Australia, China, Denmark, Hong Kong, India, Korea, New Zealand, Switzerland, Sweden and Taiwan showcased their products throughout seven halls during the three-day shows. The events were highly sought after by industry players, with the visitor number also increasing 5% to 56,549 (2017: 53,856). The two concurrent events were held from 8 – 10 April at the Poly World Trade Center Expo in Guangzhou, China. 

Given the show’s significant development this year, Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd expressed her confidence that the events will continue to be an influential driving force for the China toy market. “Although there are challenges for the global toy industry in general, we can tell that the China market is still a promising one with unprecedented demand from customers. For the past three decades, we’ve served as an effective business platform for exhibitors and buyers. Exhibitors succeeded in promoting their brands and getting orders at the shows and more and more buyers were impressed by the wide range of competitive and innovative products on offer.”

Toy & Hobby China and Baby & Stroller China are organised by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd. The next fairs will take place in April 2019.
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