Nursery Today magazine

Simplifying car seat safety

Car Safety Made Simple with the new Silver Cross App

Fitting a car seat has never been easier with Silver Cross’ first-of-its-kind Car Safety Made Simple app. The mobile app links to a QR code on each of the brand’s four new car seats and automatically directs the user to a simple five-step installation guide.

This easy-to-follow checklist has computer generated images and audio commentary, giving parents peace of mind that their car seat is fitted safely and correctly. Vehicle fitting lists, product registration and other helpful information can also be found within the app. To access Car Safety Made Simple app is simple, just scan the QR code on the Silver Cross product or install via the relevant app stores.

Silver Cross’ new car seat collection comprising Dream, Motion, Balance and Discover, marks the first time that the brand has offered a full car seat solution, catering from birth to 12 years.

Hamish McPhillips, Silver Cross’ Car Safety Manager, said: “Silver Cross is delighted to be simplifying car seat shopping for parents. By launching the app alongside our new collection of car seats, we hope to take some of the stress out of the process and enable parents and carers to feel happy and confident they have fitted their car seats correctly.”

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