Nursery Today magazine

Smyths launches All Baby catalogue

Catalogue launched online for first time alongside traditional print run, with time-limited offers on on All Baby products

Smyths Toys Superstores’ new All Baby catalogue launched last week alongside a wealth of offers and vouchers.

To celebrate the launch of the new baby catalogue, Smyths is slashing £10 off every £50 spent on All Baby products. The offer is valid in-store and online at from 15-21 March.
Bursting with over 88 pages of top baby products and brands, the new baby catalogue features everything for little ones, from car seats, strollers, entertainers and high chairs to bathing, bedtime essentials and, of course, toys and gifts.

Alongside the print version, this year is the first time the toy retailer is launching an online version. Customers will be able to search for items and browse each page as live prices are shown, adding items to their baskets and checking out straight from the catalogue. It’s also available to download and share with friends and family.

Smyths says it’s a new way to offer customers a digital option, building on its website and social media accounts, which include the Smyths – The Baby Room Facebook group, an online meeting please for mums and dads to share advice and leave reviews on products.

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