Nursery Today magazine

SnoozeShade selected for Amazon Launchpad

Cara Sayer's invention chosen by amazon.

Cara Sayer, the creator of the multi-award-winning SnoozeShade collection, has announced her first invention in the range, the SnoozeShade Original, one of Britain's best-selling breathable sunshade and baby sleep aids, has been chosen for the Amazon Launchpad programme in the UK.

Amazon Launchpad, which launched in November, is a programme that will bring innovative products from British and international inventors to millions of Amazon customers across the UK, U.S. and China. Amazon Launchpad aims to become the place to discover unique and unexpected products from today’s brightest start-ups.

Promising to showcase the latest cutting-edge innovations, the platform will present an ever-expanding collection of fresh new products sourced from popular crowd funding projects, incubators and start-ups.

Since SnoozeShade’s launch six years ago the parenting essential has won more than  50 awards worldwide.

SnoozeShade’s founder Cara Sayer said: “It is a great honour that SnoozeShade has been selected to be part of Amazon Launchpad. Amazon Launchpad is a fantastic opportunity for SnoozeShade and I am excited my product will be highlighted in front of thousands of new parents looking for innovative products, something that will really make a difference."

The company website is at

Social Links