Nursery Today magazine

So big yet so small

Baby and infant articles at Spielwarenmesse

The Baby and Infant Articles product group at Spielwarenmesse arrived on the scene five years ago and is already standing tall. 

Trade visitors value the mix they find in Nuremberg. One of the reasons is that the bricks-and-mortar trade is constantly expanding its range to meet customers’ wishes at the POS. 

This also makes the share of baby and infant articles increasingly important, since the customers not only expect to find toys in the shops. Over 400 vendors showcase products for babies and infants in Nuremberg, carefully integrated into the largest offering of toys in the world. 

They have extended the range of baby equipment with prams, car seats, other transport equipment, furniture and room furnishings and accessories. Baby and infant articles have become one of the fastest-growing product groups at the international toy fair. 

Companies interested in exhibiting at Spielwarenmesse 2015 can find more information on the Internet at The deadline for application is 30 April 2014.

Facts on Spielwarenmesse 2014
  • 75,888 international trade visitors attended Spielwarenmesse 2014.
  • Some 8,000 trade visitors were mainly interested in the Baby and Infant Articles product group.
  • Spielwarenmesse is an important element in their marketing/sales mix for almost 90% of the exhibitors.

More facts at

What the visitors have to say... 
“The infant section has greatly expanded in recent years. Nuremberg is the only place where you can discover so much in one location.”
Visitor: Marion Korte, owner, Mama & Co. Dress in Style (DE)

“Spielwarenmesse is where we meet all our international suppliers and find new ones too. We visit both large and small exhibitors to get a good overview of the market.”
Visitor: Aurélie Scoumogue, buyer, JouéClub (FR)

What the Exhibitors have to say...
“We were exhibiting at Spielwarenmesse for the first time – and it lived up to all our expectations. The quality of the buyers there is exceptional.”
Exhibitor: Ellen Diamant, founder & Chief Creative Officer, Skiphop (US)

“We particularly like the way in which the segment is grouped, as the distances are shorter and the buyer quality is better. The development of the market is very easily recognisable through the thematic linking of halls 1 to 3A and the relevant buyers find their way directly to us.”
Exhibitor: Claudia Lässig, CEO, Lässig (DE)

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