Nursery Today magazine

Iconic French baby clothes arrive in UK

Baby clothing will finally reach the UK and USA for spring/summer 2016 courtesy of Jojo Maman Bébé.

The Sophie la Girafe team is very happy to introduce anew deal, expanding the reach of Sophie la Grrirafe baby clothing in the world.

"Our Japanese baby clothing partner hasn't stopped to perform since its first collection in spring/summer 2014, the sales have been almost doubling each time from one sales report to the next. Our French partner also took a very nice start with its spring/summer 2015 collection, which explains why we are so thrilled about this new launches in the UK," said Maude-Sophie Guerret, the licensing coordinator.

"We are very proud that the brand chose and trust Sophie la girafe for their first licensing deal.

Jojo Maman Bébé in the UK
Starting with Spring/Summer 2016, parents and gift-givers will have an exciting new way to welcome new arrivals thanks to the launch of Sophie la girafe by Jojo Maman Bébé layette.

The deal will offer a delightful baby trousseau featuring the iconic baby gift character, including pajamas, bodysuits, footies, baby sleeping bag and accessories. To complete the collection and make it an even better gift, Jojo Maman bébé designed a gift box perfectly fitted to the collection.

Sophie la girafe by Jojo Maman Bébé will be distributed to all Jojo Maman Bébé shops as well as the retailer catalogue and website.


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