Nursery Today magazine

Spot on celebration

Penguin Ventures to celebrate the 40th Anniversary of Where’s Spot? in 2020

Penguin Ventures, together with Puffin, will be celebrating 40 years of the classic picture book Where’s Spot? by Eric Hill in 2020.

Spot has been an integral part of early childhood since he first appeared in Eric Hill’s lift-the-flap storybook Where’s Spot? which was first published in 1980.  This pioneering format was the first of its kind and initiated a new publishing concept of creating interactive books for babies and young children.   Spot has since been translated into over 60 languages including Dutch, Finnish, Italian and Korean and even a braille edition.  The series has sold over 65 million books worldwide.  A firm favourite with pre-schoolers and their parents Spot’s toddler-like behaviour introduces children to new experiences, friendship and play in a fun and gentle way.

As part of the celebrations to mark the publication of the original picture book by Eric Hill, Puffin (part of Penguin Random House Children’s) will be curating a programme of new exciting publishing for Spot including a new lift-the-flap book.

Penguin Ventures (part of Penguin Random House) is now proactively seeking outstanding new licensees for their successful Spot consumer products programme.  Rainbow Designs has recently been announced as partner for plush and Dennicci have been confirmed for infant apparel.

Susan Bolsover, Licensing and Consumer Products Director at Penguin Ventures said:  “We’re delighted to be celebrating another important milestone for one of our much-loved brands!  Spot feels as fresh and relevant to parents and children today as when he was first created by Eric Hill in 1980.  There is already significant interest shown by licensees for Spot and I’m excited about the opportunities that the anniversary will offer to further elevate this classic character both in the UK and globally.”

Penguin Ventures has planned a series of partnerships and collaborations, with Licensing Works! recently signed as licensing agent for Spot in the US.  Leslie Levine owner of Licensing Works! said: “Where’s Spot? is timeless and as popular as ever today with parents and children alike. This iconic brand is a beautiful addition to our portfolio and we are extremely excited to execute the 40th anniversary licensing plans to roll-out classic perennial merchandise for infant and toddlers.”
The Netherlands, Australia and New Zealand are also key territories for the Spot brand and a live stage show from CDP Kids will bring Spot to life through a series of puppets, stage actors and songs.  Launching later this year, the show will tour Australia before heading to New Zealand in 2020.


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