Nursery Today magazine

Steve Cox is cycling for charity

Keel Toys' UK Sales Director will take to the streets of London to raise money for WWF.

Steve Cox, UK Sales Director at Keel Toys, is taking to two wheels to raise money for the World Wide Fund for Nature (WWF). He will be cycling the Prudential London – Surrey 100, which starts from the Olympic Stadium and finishes on the Mall, on behalf of the animal charity on 2 August.

Wild animals have been a great inspiration for soft toys over many years and it is Steve’s hope that future generations will also be able to witness them through the fantastic work of the WWF.

On his JustGiving page, Steve says: "Five years ago I was privileged to complete a 12-day trek to Base Camp Everest for charity and have been wanting to do another ever since. The Prudential Ride London may be a one day event but will be equally a great challenge to prepare for with the aim to complete in 7 hours."

This is a great personal challenge for Steve who only took up cycling 12 months ago and a very worthy cause in the sustainability of our world. If you'd like to support Steve and WWF by donating, visit

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