Nursery Today magazine

Style is a Priority for British Parents

When it comes to buying products for the family home, style has been ranked as the top priority for 97% of parents, second only to safety.


A recent survey has revealed that families are putting great significance on selecting nursery furniture, with more than 75% of the participants claiming that ensuring their child’s nursery furniture actually matched the home décor is important or very important. Hundreds of parents got involved in the survey, which also found that colour was the most prominent aspect for over 50% of those asked when making purchasing decisions.

This news has certainly pleased the team behind the award winning SnüzPod bedside crib, a design conscious product that continues to excite parents. Having become unanimously popular amongst celebrity families, this year alone the SnüzPod has been praised by The One Show’s Alex Jones and Girls Aloud singer Kimberley Walsh on social media, with their shared photos being seen by over 1.25 million people! Further praise was given by author Giovanna Fletcher who has expressed her love of the bedside crib in her bestselling book – Happy Mum, Happy Baby, claiming that ‘the mesh side of his SnüzPod crib allowed me to stare at him all I wanted’.

Although style has been truly uncompromised in the creation of the SnüzPod, both functionality and safety are at the products core. Thanks to its thoughtful 3 in 1 design and use of high quality Beech wood, it is not only beautiful, but it’s incredibly practical too, ensuring the SnüzPod stands out from the rest. The innovative bedside crib features a secure zip-down, breathable mesh wall that allows parents to easily comfort and feed their baby during the night, which can be simply zipped back up allowing parents to sleep safely next to their baby. With a lift-off bassinet to allow baby to sleep in a familiar environment around the home or when away, and a rocking stand-alone crib function to help with the transition into their nursery, SnüzPod is the ideal first bed for baby.

Commenting on the recent findings, Snüz Co-founder Mark Nicholls said: ‘Over the years we have seen a dramatic rise in the level of importance parents give to the style of products, especially furniture and with these results it is showing no signs of slowing down. We pride ourselves on creating products that exceed on safety and function with ease and looks great too, so it’s great to know that we’re focusing on the right thing!’ 

The SnüzPod is available in four core colours, including Natural, Eco White, Dove Grey and Espresso, all of which have been especially selected to complement every décor. More recently the brand added three additional colours, including Putty, Sherbet and Blush, a stylish collection of shades, which have been hugely popular.



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