Nursery Today magazine

Summer Infant launches ‘Summer Mamas’ brand ambassador programme

Plans for Summer Infant's ‘Summer Mamas’ Mummy Blogger brand  ambassador programme announced.

Recognising the importance of peer-to-peer recommendation and the power of influence of bloggers in  helping new parents navigate the vast range of baby products the nursery market has to offer; Summer  Infant has handpicked a select group of bloggers to be brand ambassadors over the next 12 months.

“When selecting our Summer Mamas, it was important for us to work with bloggers who we felt  displayed ‘values’ that are in line with those of Summer Infant; our Summer Mamas have all developed  really useful blogs and are committed to developing engaging content, “ said Joanne Gray, Marketing  Consultant for Summer Infant.

And the Summer Mamas are very passionate about their new role as Summer Infant brand ambassadors:

"We are so excited to be working with Summer Infant. They have such a brilliant range of innovative and useful things for babies, children and parents. Their products really do make your life better." Emma Clancy (Farmers Wife & Mummy)

"I'm excited to be a Summer Mama because I love Summer Infant products and I love connecting with fellow mums. It's all about making the mumhood sunnier and stronger."  Sarah Jane Honeywell (HoneyMumster)

"I am very excited to be a Summer Mama as the products are always brilliant. They are designed with parents and babies in mind." Kerry Norris (All About a Mini Norris)
The Summer Mamas programme is based on a win: win partnership approach, Summer Infant benefit  from being able to get first hand product feedback from experienced parents and from the brand  exposure the bloggers receive, in return the Summer Mama bloggers have a commitment to regular  access to products to review and support from Summer Infant in amplifying their reach through social  media.

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