Nursery Today magazine

Summer safety campaign for Yvolution’s junior brands

Dublin based Scooter and Balance Bike company, Yvolution is rolling out the first of many awareness campaigns of the year, when it takes a summer of safety to nurseries and pre-schools in the UK.

The campaign takes place at the end of June, in time for the summer break, and is designed to educate children and parents about the importance of safety when taking a first foray on wheels, such as scooters and balance bikes.

Nurseries and preschools have already been recruited for the activity through a recent awareness week on www.UKMums.tv which delivered over 1.8 million impressions to parents in the UK. Each setting is due to receive a Y Velo Balance Bike, safety helmets and pads plus instructions on how to hold one on one sessions with the little ones in their charge. The emphasis will be “fun, fun, fun, but safely!” with cones and other items to create a course to practice on. In addition interactive balance activities, cycle mazes, certificates and take home materials will further the experience and awareness for the Yvolution Junior brands of Y Velo and Glider. 

Analei Samasei’a, Senior Marketing Manager from Yvolution commented: “2016 is a year when we are ramping up activities across our entire portfolio.  We are kicking off with our summer safety campaign for the Y Velo and Glider ranges which is accompanied by mummy blogging, the UKMums.tv weeks and other parental press activities. The Yvolution scooters and balance bikes make the ideal first step into wheeled fun and we take the quality of our bikes and scooters very seriously as well as the safety of those that own them.  Our aim is to pilot this programme for 2016 with a view of making it wider reaching for next spring.” 

For more information about Yvolution and its ranges for both younger and older children, check out www.yvolution.com/?utm_source=Public%20Relations&utm_medium=PR&utm_campaign=NBO-YVO-YVO-PUB-UKI-ALL-PUB-ART-YVO-TA1-ALL


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