Nursery Today magazine

Summer success

Summer Infant will continue to invest in its marketing efforts this year by partnering with Mumii and Emma’s Diary.

Summer Infant will be supporting their new Baby Pixel Monitor with the help of Emma’s Diary pregnancy app and the My Bath Seat with a comprehensive campaign with Mumii from September onwards.

The Mumii campaign will include product and video reviews, competitions and a social media take-over to reinforce Summer Infant’s brand position in helping parents with one of the most important routines of the day – bath time.

“This latest burst of marketing activity will be focused on driving a deeper level of awareness and engagement for our new hero products and allows us to connect with parents and parents-to-be in an effective, targeted way” says Charlotte Young, Marketing and Product Development Coordinator at Summer Infant.

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