Nursery Today magazine

Suncrest appoint MI PR Global to heighten brand awareness

Suncrest, designers and manufacturers of nursery, toy and gift products confirms the appointment of MI PR Global as its retained PR agency to handle all external communications across trade, consumer and social media. 

Appointed by Rachael Bradshaw the consultancy has been briefed to focus on raising the brand profile of Suncrest, as well as support key new product lines for 2016/2017 and its leading licenses. The business is renowned for its quality nursery ranges and believes that now is the time to utilise the services of an agency to help drive consumer awareness at retail and support it through a focused growth strategy led by Bradshaw. 

MI PR Global will initially focus on trade PR and marketing for the remainder of 2016 and then build on consumer PR executions and social media campaigns in 2017.  A number of exciting new agreements, product ranges and partnerships will all be unveiled in the coming months.

Rachael Bradshaw, Managing Director at Suncrest, said: "The team at MI PR Global have shown such enthusiasm for Suncrest and our broad range of lines.  They come with expertise across nursery, toys and licensing which make them an ideal partner for us as we seek to grow our business over the coming year."

“We’re delighted to be supporting Suncrest as the business continues to grow.  With such wonderful product lines and licenses it is time they garnered the recognition they deserve and we look forward to helping them achieve this.” concluded Kirsty Barr, Director at MI PR Global.

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