Nursery Today magazine

Sweet Success for ewan the dream sheep

There’s much excitement at SweetDreamers HQ as its flagship product, ewan the dream sheep, won Gold for Best Baby Toy at the prestigious Mother & Baby Awards 2020.

Now in its 26th year, The Mother & Baby Awards aim to recognise product excellence and endeavour to highlight the best brands that parents can really trust. Every entry was rigorously tested by a team of parents, so it is no surprise that SweetDreamers are overwhelmed to have been crowned the winner.

Commenting on the recent award win, Lynda Harding, Founder of SweetDreamers and mum of six said:

“We are thrilled ewan Deluxe has been crowned winner of the Best Baby Toy category! Mother & Baby magazine is an established and trusted resource for parents across the world, so it is a real honour to win. I created ewan following numerous sleepless nights after the birth of my sixth child. To know that I am helping parents across the globe is an amazing feeling and to gain this recognition from Mother & Baby is just fantastic.”

ewan Deluxe is a clever cuddly sheep that mimics the comfort of the womb with a soft pink glow and selection of soothing pink and white noise, including an actual recording of a heartbeat and womb, to lull newborns and toddlers into a peaceful sleep.  

ewan Deluxe also features an intelligent MoonMode smartCRY sensor, which is cleverly designed to automatically activate when baby stirs in the night, helping to resettle them. This means ewan can effortlessly work his magic and ensure the entire family can get a great night’s sleep! Better still, the ewan Deluxe also has a removable control pod so he can be easily washed, keeping him clean and healthy!

Sleep deprived parents will appreciate the all new ewan the shushing sheep just as much as their tired tots will! Following years of research, ewan was created by Lynda Harding, a mum of six who knew too well the struggles of having a little one who didn’t sleep well.



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