Nursery Today magazine

Team growth for Baby K’Tan

Juvenile Products Industry Veteran Tracie Schor Joins Baby K’tan as SVP of Global Sales and Marketing

Tracie Schor, previously of Ju-Ju-Be, joins Baby K’tan to propel Global Sales and Marketing efforts.

“After seeing years of continued growth here at Baby K’tan, we are excited to have Tracie at the helm of our sales and marketing team.” said Michal Chesal, Baby K’tan President and Co-Founder. “Her 27+ years within the juvenile and apparel products industries will ensure Baby K’tan continues its current trajectory of growth and innovation. As we continue to work on brand updates and product development, her experience will allow us to accelerate sales growth and innovate more effectively.”

“Tracie brings with her a wealth of experiences and insight and we are proud to welcome her into the Baby K’tan family,” added Isaac Wernick, CEO and Co-Founder of Baby K’tan. “We believe that Tracie will help us expand the Baby K’tan brand footprint across the globe, while working closely with our partners to exceed their expectations.”

Baby K’tan has established itself as a provider of quality baby products to parents everywhere with plans to expand further into the Juvenile Products space. Currently, Baby K’tan, LLC, a U.S. based company, can be found in over 30+ countries in partnership with 15 international distributors. 

“I am delighted to join such a dynamic and ambitious organization,” Ms. Schor said, “and I intend to bring Baby K’tan’s history of high quality and innovative product creation to the next level in new markets and through additional channels worldwide. There is no limit to what Baby K’tan can accomplish going forward.”

Tracie joins Baby K’tan from Ju-Ju-Be International, a leading lifestyle brand in the juvenile products industry and a provider of premium diaper bags, backpacks and accessories, where she served as Senior Vice President of Global Sales.

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