Nursery Today magazine

The children’s content challenge

Forum headed by BBC and Ragdoll Productions speakers will next month tackle challenges facing kids’ content creation and delivery.

A Policy-UK forum taking place next month is bringing together some of the keenest minds in kids’ content creation to tackle future challenges facing the industry.

Alice Webb, Director of BBC Children’s (pictured right), will deliver a keynote address at The Children’s Content Challenge – Media for Toddlers, Tweens and Teens, where delegates will discuss media for different age groups and consider emerging issues to the funding, creation and delivery of content to young people.

The event will be held at The Royal Society of Chemistry at Burlington House in London, on Tuesday 12 April.

Sessions will examine the provision of children's content on linear TV in the context of the joint Pact and Ragdoll report The Case for Greater Commercial PSB Investment in Children's TV, and next steps to address the ‘market failure' highlighted in Ofcom's third PSB Review.

Delegates will also look at the latest thinking on funding with an examination of the impact of tax credits for animation and live action as well as the continued rise of international co-productions. Plus the event will explore the value of kids’ content on linear TV for audiences, broadcasters, producers and advertisers and how different age ranges, in particular teenagers, are being served.

Online content for young people will be another talking point, including what the rise of Facebook, Amazon, Netflix and Google as players in the kids’ content market means for others in the environment. Plus, in the context of potential restrictions to online HFSS advertising, delegates the options to ensure that online content is high quality, suitably funded, safe and has a plurality of providers.

Anne Wood, the founder and Creative Director of Ragdoll Productions will join Alice Webb in delivering keynote addresses at this event.

Other confirmed speakers include Nick Barrington, Director, Nurture Rights; Matt Deegan, Creative Director, Folder Media; Emily Evans, Chief Executive, The Economist Educational Foundation; John Kent, The Children's Media Foundation; James Kerr, Creative Director, Kerrupt Stop-Motion Animation; John Robson, Chief Operating Officer, Wild Brain; Max Rumney, Deputy CEO, Director of Business Affairs, Pact and Ian Sharpe, Managing Partner, Somethin' Else.

Further speakers are currently in the process of confirming their participation, so if you think they are missing a trick and would like to take part or nominate someone who you think could make a contribution to the event please contact Danny Saxby at d.saxby@policy-uk.com.

Read the agenda and learn more about this event here.


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