Nursery Today magazine

The Entertainer’s Big Toy Rehoming is back

Charity donation drive in partnership with the Salvation Army returns, giving families a chance to declutter and do some good this January

The Entertainer’s Big Toy Rehoming campaign has returned this month in partnership with The Salvation Army.

The toy retailer is encouraging customers to declutter their homes this January and help charity at the same time by donating their pre-loved toys at any of the 172 The Entertainer stores around the country. It’s live now and runs until the end of the month.

Thanks to generous donations from across the country in June and September 2019, The Entertainer and Salvation Army’s scheme has already rehomed an incredible 16,000 toys which could have ended up in landfill but instead brought smiles to underprivileged children.

Gary Grant, Founder and Executive Chairman of The Entertainer says he and his team are “incredibly proud” to announce the return of the charity .

“It has been especially brilliant to receive feedback from those both on the receiving end of donations and kind families donating, with words of encouragement and praise for the campaign.

“Last year was a phenomenal success and we hope to continue to increase the number generous donations we receive for 2020, especially as families look to declutter their homes after Christmas and make room for their new toys and games.”

Amersham, cradle of The Entertainer empire, generated the most donations last year with an total of 481 toys donated in September. Basingstoke followed with 461 toys and Sutton Coldfield saved 230 toys from ending up in the bin.

Kirk Bradley, Head of Corporate Partnerships at Salvation Army Trading Company, which operates the toy collections on behalf of The Salvation Army, says: “Donations from the last Big Toy Rehoming campaign hugely helped in continuing to provide practical and emotional support for vulnerable people in the UK. It’s such a worthwhile cause and we’re looking forward to the public joining in again as they declutter their homes after the festive season!”

Those looking to donate their toys to The Entertainer don’t need to worry about including packaging, however all toys must have a CE label or marking for safety reasons.


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