Nursery Today magazine

The Gro Company gets nominated for Innovation Award

The team at Gro are excited to learn that their Insect Shield has been nominated for a coveted Kind + Jugend Innovation Award.

With a revolutionary new product from the leaders in safe sleep, The Gro Company has been nominated for the 2016 ‘World of Kids Textiles’ Innovation award at global industry show Kind + Jugend for their Insect Shield Grobag.

The first of its kind, the Insect Shield Grobag protects your child from insects and diseases transmitted by insects while they sleep.

For the first time, The Gro Company combines the leading baby sleep bag, with fabric technology that protects against insects. Used by the US military to protect their personnel, Insect Shield technology results from years of research. The Insect shield Grobag has all the usual safety features and fantastic quality you would expect from Gro, with added Insect protection which is effective, odourless and invisible.

The Gro Company has done a huge amount to promote safe sleep practices to hundreds of thousands of parents around the world, and the Insect Shield Grobag is the latest innovation to help make putting your baby to bed safer and easier.

Group Commercial Director Rob Pascoe comments; ‘We are absolutely delighted to have been nominated for the ‘World of Kids Textiles’ Innovation Award. This prestigious industry award at Kind & Jugend is renowned for its high calibre of innovative entries and it will be fantastic to have the Grobag feature in the innovation area for the first time. Insect Shield is one of a number of innovations we are launching at the show, I’d encourage everyone to come to our stand to find out more.’

Winners will be announced at the show at the opening ceremony on 15th September at 10 am in the Innovation Award Area, Hall 10.0, B40/C42. The Insect Shield Grobag will be displayed here throughout the show.

The product is set to launch early 2017. For more information contact

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