Nursery Today magazine

The baby product that mums officially ‘can’t live without’

The Gro Company, makers of the nursery-essential Grobag, continues to triumph in 2014 with more industry accolades

Today it is announced that they have won no less than three gold awards including one for ‘the product I couldn’t live without’ as well as a one silver at the Prima Baby and Pregnancy. This adds to a total of 14 major awards in the last twelve months.

The Gro Company’s winning products are:-
  • Best Baby Travel Buy – Gold – Travel Grobag
  • Couldn't Live Without – Gold – Grobag Baby Sleep Bag
  • Nursery Accessory – Gold (Joint) - Gro Anywhere Blind
  • Nursery Accessory – Silver (Joint) - Grobag Baby Sleep Bag

The winning products are judged and voted for based on their value, quality and user friendliness.

According to Christian Jones, Managing Director of The Gro Company: “At The Gro Company we work very hard to ensure that Gro is seen as the ‘go-to’ brand for parents seeking the best for their baby. We make sure our designs are a continual delight for both mum and baby alike and of course they can be reassured that we take sleep safety as seriously as they do. We’d like to thank the team at Prima Baby and everyone who voted - it’s great to win three golds and a silver at such prestigious awards.

The Gro Company, based in Exeter, UK, is the No1 safer sleep brand in the UK, Australia and Asia. With over 55 industry awards and a presence in over 30 international markets, The Gro Company is one of the UK’s most exciting fast-growth export businesses. The Gro Company’s range of British-designed products for newborns, babies and toddlers are supported with a safer sleep recommendation from The Lullaby Trust.

For more information on The Gro Company please visit

Pictured: (L-R) Alex Lloyd, Features Editor, Prima Baby & Pregnancy, celebrates The Gro Company’s Prima Baby & Pregnancy Awards’ triple gold and one silver, with Catherine Morris, Brand Director, The Gro Company.

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