Nursery Today magazine

The high street still reigns at Christmas

Giffgaff survey reveals that more than half of Brits still prefer to do their Christmas shopping in-store rather than online


With Christmas fast approaching, giffgaff was keen to get an understanding of consumer shopping habits around the festive season. With mobile apps and the internet taking over more and more aspects of our everyday lives, it was expected that a high number of UK consumers would beat the Christmas queues by shopping online.

However, the mobile network’s survey, which had over 2,000 respondents, revealed that the festive ritual of hitting the high street at Christmas time is far from dead. In fact, 51.9% of all participants stated that they do their Christmas shopping in-store. In contrast, a meagre 9.5% said the same for mobile shopping.

 24.5% of the survey’s participants revealed they spend up to £700 on buying Christmas presents, with 44% saying their most expensive purchases are made exclusively in-store. With the majority of pricier purchases still being made in-person, despite it becoming more and more common to buy these items online, it’s safe to say that the high streets are set to be packed again this December.

These statistics evidently show that consumers choose tradition over convenience when it comes to shopping for Christmas, showing a heart-warming festive spirit among British consumers.

Victoria Tagg, Head of Search at giffgaff, commented: “Although it is a well-known fact that mobile commerce is increasing, our research clearly shows that people still feel more comfortable spending large sums of money in-store, where they can see the item and take it home that day. This is especially true over the Christmas period.”

The survey also showed that 40% of British people don’t donate a penny to charity at Christmas. Surprisingly, while 18-24-year-olds spend the least amount on Christmas for themselves, giffgaff’s survey found that they are the most charitable age range, with 6% of 18-24 year olds stating they donate over £200 to charity, the highest of any age range.

For further information on the survey, visit: https://www.giffgaff.com/mobile-phones/campaign



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