Nursery Today magazine

The home of Disney

Rainbow Designs launch new Disney infant ranges

Disney’s most iconic characters are set to star in two new colourful collections of infant plush toys which have been unveiled by Rainbow Designs at the London Toy Fair.

The new Disney Baby collection, which will be available from February, features a colourful collection of character-led developmental toys featuring Disney’s most iconic characters.

Disney Baby stars a host of renowned characters including Minnie Mouse, Tigger, Dumbo, Winnie-the-Pooh and Mickey Mouse. For Disney’s most famous of characters, Mickey Mouse, 2018 is a very special year as he celebrates his 90th anniversary. 

The baby soft toys in this charming Disney Baby collection feature a variety of developmental activities to entertain inquisitive minds, encourage baby’s early developmental skills and promote sensory play. 

Rainbow Designs is also unveiling a new Winnie-the-Pooh collection in a floppy style at Toy Fair; a beautiful and stylish array of large and small super soft plush toys, comforters and ring rattles. The collection features some of the Disney favourites and ultimate cuddle companions: Winnie-the-Pooh, Tigger and Eeyore. 

Anthony Temple, Managing Director at Rainbow Designs, said, “The characters from Disney need no introduction and we’re delighted to be launching these stunning infant ranges to retailers at Toy Fair. Both Disney Baby and the new Winnie-the-Pooh collection offer all of the important and looked-for values by parents and gift buyers: quality, nostalgia, reassurance along with the enduring appeal of much-loved characters,”


Disney Baby and the Winnie-the Pooh-collection in a floppy style follow hot on the heels of Rainbow’s successful launch of the Classic Winnie-the-Pooh ‘Hundred Acre Wood’ collection released last autumn.


Rainbow Designs, the Home of Classic Characters, is one of the country's leading character soft toy and nursery companies and the name behind an abundance of high profile brand collections. Rainbow's prestigious licensed portfolio includes: Peter Rabbit, Paddington Bear, Disney Classic Winnie-the-Pooh, Disney Baby, My First Thomas & Friends, Peppa Pig for Baby, Guess How Much I Love You, The Very Hungry Caterpillar, Miffy, The Snowman and Snowdog, Elmer and Roald Dahl.

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