Nursery Today magazine

The missing gaps in online retail – InternetRetailing Top 500 Index reveals sector highs and lows

For an industry that boasts of double digit growth and totalled £104bn in 2014, a new retail index has revealed surprising gaps in the online retail industry with huge opportunities for improvement in key areas such as logistics and delivery, mobile offering and social media interaction.

The results of the first InternetRetailing Top500 Index have been published, analysing the in-depth digital performance of the UK’s top 500 online retailers. This is the most complete study of Retail Craft, ranking retailers against seven different dimensions beyond financial performances.

1. The Elite Retailers that have performed exceptionally in all dimensions in the IRUK 500 Index, based on their complete digital offering are: Amazon, Argos, House of Fraser, John Lewis and Marks & Spencer

2. Sixty-six per cent of the Top500 have no mobile app and 81 per cent have no mobile transaction app

3. Only 44 per cent of Top500 retailers offer click and collect

4. Eighty-two per cent of retailers charge for standard delivery. The median cost is £3.99

5. Retailers fail to respond to 75 per cent of Twitter mentions and 85 per cent of Facebook comments.

6. 8am Twitter posts are 800 per cent more likely to be retweeted than those made between 10am and midday

Speaking about the report, Ian Jindal, teh creator of the IRUK500 and Editor-In-Chief at InternetRetailing, said: “Multichannel retail is and will continue to rapidly reshape the entire economic model of retail. It is astounding to see from the report how many opportunities are not being taken by retailers of all sizes; and no surprise that those with a dedicated approach to digital improvement, are making our Elite."

Tony Preedy, Marketing Director, Lakeland, added: “The IRUK Top 500 ranking is the most comprehensive and thoughtful assessment ever of the state of the art in multi-channel retailing. Having been compiled with great rigour by expert analysts and practitioners, the resulting ranking is a great yardstick by which companies can compare their own performance to their peers, and seek to learn from the leaders.”

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