Nursery Today magazine

The perfect team

Shnuggle team up with Stacey Solomon for Air Launch.

Shnuggle, the award winning clever baby products company, has teamed up with one of the UK’s most popular and loved TV personalities - Stacey Solomon - for the launch of their innovative sleep product, the Shnuggle Air.

A panellist on ITV1’s Loose Women, multi-talented Stacey shot to fame in 2009 when she made it through to the final of the X-Factor.  Then in 2010, her popularity grew when she was crowned Queen Of The Jungle having won I’m a Celebrity Get Me Out of Here. In 2018, she announced she was expecting a baby with fellow TV presenter and actor Joe Swash.

Being a perfect fit for the Shnuggle brand in terms of values and demographic, Stacey will be exclusively promoting the Shnuggle Air in a series of Instagram posts to her 1.5M followers which will document her sleep journey following the birth of her third son Rex in May.

The Shnuggle Air is the only bedside crib-to-cot from birth to beyond. It combines all the key features of baby’s first bed to provide a safe, close and cosy sleep space from birth, but is uniquely designed to grow with baby; converting to a stylish cot and extending the safety and comfort for toddlers up to approximately 2 years of age.

Designed with breathability at its core, the dual view, mesh sides help to maximise airflow as well as allowing parents to keep a watchful eye on baby and the airflow mattress has a hypo-allergenic fibre core. Extremely versatile, the Shnuggle Air has 7 height adjustments to fit most bed heights and a gentle incline option to help ease colic and reflux .

Helping to extend the life of the Crib, the Shnuggle Air Cot Extension Kit easily transforms to baby’s second bed with larger bed base and fabrics. The Air Cot retains all the safety, comfort and style of the crib, whilst helping to ease baby’s transition to a cot with a familiar and safe sleeping environment.

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