Nursery Today magazine

The World Flocks to see The Little Green Sheep Family

There is great excitement at The Little Green Sheep Family HQ as the brand celebrates its most successful Kind und Jugend yet

This year’s show provided a platform to unveil its new nursery brand Snüz, as well as showcase the rebrand of The Little Green Sheep, to a global audience, and the reaction was phenomenal.

 The team is delighted to announce both brands gained significant interest from over 35 retailers and 40 distributors across 25 different countries.  This is a fantastic result for The Little Green Sheep Family and has certainly affirmed the brand’s decision to separate the multi award winning SnüzPod bedside crib from the original Little Green Sheep brand.

 The show also marked the official trade launch of Designz, a new bedding collection and the newest product to arrive under the Snüz name. The collection includes a complete three piece bedding set especially made for the SnüzPod, single blankets and two pack sheets in three gorgeous prints including ‘Rootin' Tootin', ‘Sweet Tweets’ and ‘Cloud Nine’. With its contemporary and elegant look, the Designz collection fits the Snüz branding perfectly and went down a storm at the show, with orders coming in already. 

 Snüz, which is now the home of the multi award winning SnüzPod bedside crib, was officially launched at Harrogate earlier this year. Creating a new brand has allowed The Little Green Sheep to focus on its organic and natural roots, which has been celebrated by its recent rebrand giving it a beautiful new look. Having experienced such triumph at this year’s Kind und Jugend, the team certainly feels assured of both brand’s positions within the international nursery market and look forward to being launched in more stores across the world.

 Commenting on this year’s exhibition, Mark Nicholls, co-founder of The Little Green Sheep Family said:
 “This year’s show was fantastic and certainly exceeded our expectations. We were delighted to hear retailers and distributors were already aware of our brand spilt and were looking forward to visiting our stand. We are excited to follow up all the leads and receive feedback from existing customers. 2015 has undoubtedly been our busiest in the eight years since we launched, and now we have officially unveiled our family of brands to the world, we are looking forward to growing both Snüz and The Little Green Sheep and developing new and exciting products.”

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