Nursery Today magazine

No grey areas when it comes to ewan’s success

Having launched just one year ago, sales of grey ewan have sky-rocketed and are already matching the phenomenal sales of the original purple ewan the dream sheep.

With the ‘grey trend’ showing no signs of slowing down, grey ewan is sure to continue his success. The SweetDreamers team have even had to order an extra three containers of the much loved product to ensure they can fulfil the huge demand ahead of Christmas. 

As well as sales through its own website,, this surge in demand for grey ewan is also thanks to his growing presence in some of the UK’s leading retailers. With grey ewan featured in the Argos catalogue, as well as on the shelves of John Lewis, Toys R Us, Mamas & Papas, Kiddicare, and Boots, it’s no wonder he’s caught the eye of so many parents. With SweetDreamers most recent order selling out in less than two weeks, grey ewan is in more demand than ever before!

Offering parents the precious gift of sleep, it’s no wonder the ingenious ewan the dream sheep has been such a tremendous hit. He can be used from birth and closely mimics certain sounds from the womb, which helps babies establish a healthy sleep pattern. Paediatric research has proven that womb and heartbeat sounds are extremely effective at helping reduce Colic induced pain as they remind the baby of the natural soothing environment of the womb. This ‘womb experience’ helps trigger a calming reflex, so reducing crying time and inducing quality sleep. It is no wonder why he is a universal hit; his warm glow, friendly face and soothing sounds settle any baby into a long and peaceful sleep.

Commenting on growing sales of grey ewan, Lynda Harding, the brains behind ewan the dream sheep said: “We initially introduced grey ewan because grey was the must have colour for nurseries last year and seemingly still is today! It’s such a lovely neutral tone, which goes well with so many colours such as mint or yellow, so we anticipate our grey ewan will continue to be immensely popular!

She continued: “With Boots having just added grey ewan to their range in store, we expect that demand will be higher than ever, and our overall combined sales predictions for both purple and grey from the majors for the Christmas period is at least 100% higher than last year, which is just so exciting! We are celebrating by launching a new website later this month.”
Everyone knows that for all the joys new babies can bring, the early days of parenting aren’t ways a walk in the park. Thankfully, following the invention of ewan the dream sheep ®tired parents everywhere can finally get a good night’s sleep!


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